Search engine optimisation, or SEO, can help your business grow and become successful online by putting your website at the top of the search engine rankings. While there is much more to it than just adding some keywords here and there, many small to medium business owners understand the importance of organic search traffic and use every SEO tactic available to rank their website higher.
With that being said, do we already know everything there is to know about SEO, or is there still more that we can learn? To answer that, we need to look to the future of SEO and see what will be trending in the next year and beyond. Let’s get started:
3 Industry Leading SEO Trends For 2020
More search engines- mastering the Google search engine isn’t enough anymore. SEO experts are now looking at ways to dominate other search engines including Amazon, YouTube, Apple and more.
User Intent- an effective SEO campaign is one that understands the needs of your customers and uses specific keywords to meet their needs. Unfortunately, that method is only partially accurate and it leaves many keywords out that your customers might be using. If these keywords aren’t a part of your SEO campaign, you could be missing out on potential sales. The newest trend in search engine optimisation is called user intent. Not only do you need to know what keywords your potential customers are using, but you need to know just what, exactly, they are expecting to find. Focusing your SEO campaign on user intent when choosing keywords is going to be the key to your success.
Voice Search- we have had voice search capability for a long time now and it keeps getting better with every new version. As voice search features become more accurate and easier to use, more of your potential customers will use this feature. That means that the keywords they use will be more natural and our focus will need to shift from specific “results” to “answers” as their web searches become more conversational.
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