Word-of-mouth marketing is always an effective way to boost sales and revenue. Glowing online reviews and direct recommendations from satisfied customers easily spread the word about your products and services which makes your telemarketing campaign that much more effective. Social media is a great way for people to interact and marketers should try to make powerful impression on social media users.
Keeping that in mind, let’s take a look at some ways to use word-of-mouth marketing strategy:
Create Loyal Fans- digital word-of-mouth marketing is perfectly achievable when social media users turn into loyal fans. Business owners should turn bad experiences around and make customers feel valued. If people have an amazing experience, they will tell others about it. Business owners should listen to complaints and address them immediately. If a product arrives damaged or defective, they should openly apologise and a replacement product should be sent at no extra charge.
Encourage Customers To Write Reviews- business owners should directly approach customers to write honest reviews. A short review with a few sentences and one photo is enough. A few dozen short reviews on social media is a nice start for word-of-mouth marketing. Business owners should respond to any customer review, both positive and negative. Each user review in social media is valuable. They should write up a personalised and thoughtful response for each review. Make sure that users feel appreciated and they will turn into long-time customers. Unfortunately, a few negative reviews are inevitable, regardless of your excellent product and high quality of service. These reviews won’t disappear and you can’t ignore them. Business owners should formulate prompt and polite responses. Customer satisfaction should be the first priority and with effective solutions, marketers may inspire negative reviewers to have a change of heart.
Ask Customers To Become Referrals- if customers are resolutely loyal, it’s time to take the relationship to the next level. A group of enthusiastic referrals is an effective way to boost sales through word-of-mouth. Referrals may earn commission and they will be more motivated to attract new customers. For even the smallest achievement, marketers should complement referrals and motivate them.
Contact Sales Drive
To learn more reasons your business needs telemarketing, and how we can help you market your products or services, generate leads and increase sales more effectively than ever, contact Sales Drive today!
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