Email marketing plays a pivotal role in complementing other digital marketing efforts to create a cohesive strategy. It excels at lead nurturing, personalisation, and cross-promotion of other channels. Email campaigns can reactivate dormant users, promote events, collect feedback, and announce sales. They also serve as a content distribution vehicle, encouraging recipients to engage with website content. Drip campaigns and analytics integration enable strategic messaging and data-driven decisions. A cohesive approach ensures consistent messaging, segmentation, and targeting across all channels, ultimately enhancing engagement and the overall effectiveness of the digital marketing strategy.