At Sales Drive UK, we employ a comprehensive lead qualification process to ensure that leads are not only relevant but also of the highest quality. Our approach begins with understanding our client’s ideal customer profile (ICP) and target audience. We then use a combination of automated lead scoring systems and manual review by our experienced team to assess each lead’s fit with the ICP. We evaluate factors such as demographics, firmographics, engagement behaviour, and the prospect’s readiness to purchase. We also validate lead contact information for accuracy. Additionally, our team conducts initial conversations or surveys to gauge the lead’s interest and intent. This multi-faceted approach allows us to prioritise leads that are most likely to convert, ensuring that our clients receive a steady stream of high-quality prospects ready for meaningful engagement and conversion.