Sales Drive builds and segments email lists strategically. We collect data from various sources, integrate it into a centralized database, and segment it based on demographics, behaviour, and interests. Customised content is tailored to each segment, and marketing automation tools help deliver timely messages. We track recipient behaviour, conduct A/B testing, and use dynamic content for personalisation. Regular list maintenance ensures only engaged contacts receive emails, and compliance with regulations is a priority. Continuous reporting and analysis refine our segmentation strategies for effective and personalized email marketing campaigns.