We employ a range of key performance indicators (KPIs) to gauge the success of digital marketing campaigns. These include metrics like click-through rates (CTR), conversion rates, website traffic, bounce rates, and lead generation. Additionally, we assess campaign-specific KPIs, such as email open rates and engagement on social media platforms. Our comprehensive approach allows us to track and analyze data effectively, ensuring that our strategies align with your goals and deliver measurable results. These KPIs serve as valuable benchmarks, enabling us to make data-driven adjustments and optimise campaigns for maximum impact and ROI.