Email marketing involves sending targeted emails to promote products, services, or content. It boosts your online presence by providing a direct communication channel with your audience. Engaging emails drive traffic to your website and social media, retaining existing customers and nurturing relationships. Email campaigns collect valuable customer data and provide measurable results, such as open and click-through rates, guiding future marketing strategies. In summary, email marketing is a potent tool for enhancing your online presence, connecting with your audience, and driving online engagement.