The lead nurturing process begins with the initial contact, where leads are introduced to your business. Data is collected, and leads are segmented based on their interests and engagement. Customised content is delivered through automated campaigns, nurturing leads over time. Regular follow-up ensures consistent communication. Engagement is tracked, and qualified leads are handed off to the sales team for personalised conversations. The ultimate goal is conversion, but the process continues with post-sale nurturing for customer loyalty. Ongoing monitoring and analysis inform improvements in the nurturing strategy. This process effectively engages leads, builds relationships, and drives sales growth.