Good question. Key Performance Indicators (KPIs) for a sales and marketing campaign is essential to measure results and success. A lot is governed by the type of campaign we are running, however, here’s an example of common KPIs that Sales Drive will use for a telemarketing campaign:
- Lead Generation:
- Number of Leads Generated
- Conversion Rate from Lead to Opportunity
- Cost per Lead (CPL)
- Quality of Leads (Lead Score)
It’s important to customise these KPIs to align with specific campaign goals and objectives. Sales Drive work with their clients’ to define the most relevant KPIs based on their industry, target audience, and desired outcomes. Regular reporting and analysis of these KPIs will help measure the campaign’s effectiveness and allow for adjustments to optimise results.